Industry research on what Google reviews actually do to your business. Sourced. Verified. Not made up.
Industry data · BrightLocal 2024
57%
of customers won't use a business under 4 stars
More than half your potential customers are eliminated before they even visit — purely based on your Google rating. One star matters more than your best ad.
BrightLocal Consumer Review Survey 2024
★★★★★
Absolutely love this place. Best coffee in town, hands down.
Owner reply
Thank you Sarah! That means the world to us. See you soon! ☕
Industry data · Harvard Business Review
+0.12★
Rating increase when owners reply to reviews
Harvard Business Review analysed 500,000+ reviews and found businesses that respond consistently see a measurable rating increase — and significantly more reviews overall.
Harvard Business Review · Responding to Reviews Study
★★★★★
Amazing experience, great food and incredible service. Highly recommend.
Owner reply
Thank you Michael! We really appreciate you taking the time. Hope to see you again soon!
Industry data · BrightLocal 2024
+28%
More clicks for businesses with 4.5+ stars
Businesses rated 4.5 stars and above receive 28% more clicks from Google search than competitors with lower ratings. More clicks = more calls = more customers.
BrightLocal Local Consumer Review Survey 2024
★★★★★
Professional, reliable and excellent work. Would 100% recommend to anyone.
Owner reply
Thank you so much Lisa! It was a pleasure working with you. Appreciate the kind words!